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Search Engine Optimization All-In-One For Dummies® by Susan Esparza, Bruce Clay

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Appendix A. The Value of Training

In This Appendix

  • Making the most of industry conferences

  • Choosing a conference: small or big

  • Getting the most out of conference networking

  • Picking the right training courses

  • Finding professional training

  • Doing it yourself

Throughout this book, we walk you through the basics (and the not-so-basics) of search engine optimization (SEO). However, there are plenty of opportunities out there for taking your SEO education even further. One of the best ways you can do this is through training.

You can go about achieving further training in one of several ways. You can attend Internet marketing industry conferences like Search Engine Strategies, Search Marketing Expo, PubCon, or ad:tech. You can sign up for individual training courses, attend a training session, or have someone come out to help train you and your staff. There are courses for those who are seriously invested in SEO, and options for people who are just beginning to dabble. If you're wondering what to do in order to get further SEO training, not to worry; we've got you covered in this appendix.

Making the Most of Industry Conferences

In 1999, the first Search Engine Strategy (SES) show was launched to give search marketers a crash course in search engine optimization and getting listed in the search engines. It was a fairly small and intimate gathering. But as Internet marketing and search engine optimization became viable tactics, this conference began to grow, with other large search conferences springing ...

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