Search Engine Optimization: For Dummies®, 3rd Edition

Part III. Adding Your Site to the Indexes and Directories

In this part . . .

Getting your Web site indexed by the search engines and directories should be easy. Let them know the URL and wait for them to add it, right? Wrong. Sure, you can submit information about your site to the search engines, but they probably won't index it.

In this part, I explain how to get your site into the major search engines, including the new Google, Yahoo!, and MSN sitemap systems. (Hint: You need to make it easy for the search engines to find your site on their own.) I also explain how to work with the two major search directories: Yahoo! (easy, just pay) and the Open Directory Project (easy to submit, and free, but you may never get in!).

This part also tells you how to find important but lesser-known systems and how they can help you. Sure, most searches are carried out through the major systems, but the specialized systems can often provide valuable, highly targeted traffic, and valuable links pointing back to your site.