1.4. What Function Does My Website Serve?
It's not uncommon to hear that the reason a company built a website is "to have a website." While we all love a bit of circular logic before breakfast, if you're going to put a lot of time and money into promoting your website, it's important to have a good idea of what it's doing for you.
Most websites are built out of a combination of basic building blocks. Whether your site is a web-based store seeking online sales; a personal blog seeking community connections; a political or religious outlet seeking to persuade, uplift, or inspire; a corporate "brochure" displaying branding identity and company information; or just about any other type of website you can imagine, it will likely include some or all ...
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