7.4. Week 4: Social Search and Participation Marketing

There are two reactions we get when we tell our clients that it's time to think about social search. The B2B clients often become noticeably uncomfortable and try to change the subject, while the B2C clients are likely to want to dive right in. Want to know something funny? In most cases, these reactions hold true even when our B2B and B2C clients have no idea what we actually mean by social search. What we mean, by the way, are those Web 2.0 sites that compile human-fueled factors, such as votes, references, or recommendations to help you find sites. We're happy to tell you that—no matter what kind of site you have—there's probably some social search opportunity for you.

Let's demystify: ...

Get Search Engine Optimization: An Hour a Day, Second Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.