6.2. Week 1: Keywords
Ask any SEO pro what the single most important part of an SEO campaign is, and we bet you'll get this answer: "Keyword choice!" Here's why: The keywords you choose this week will be the focus of your entire optimization process. Keywords (also referred to as keyword phrases, keyphrases, and keyterms) are the short, descriptive phrases that you want to be found with on the search engines. If you put the time into choosing powerful keywords now, you are likely to be rewarded not only with higher ranks, but also with these benefits:
A well-optimized site, because your writers and other content producers will feel more comfortable working with well-chosen keywords as they add new site text
More click-throughs once searchers ...
Get Search Engine Optimization: An Hour a Day, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
