10.1. The Slacking Spectrum
Be honest: Did you flip to this chapter before you even started your SEO campaign? Have you been planning to do the bare minimum from the get-go? If you expected us to disapprove, you're wrong. Let us reassure you:
NOTE
Pearl of Wisdom: Any amount of properly executed SEO that you can muster will bring about some positive effect.
And this is especially true if your competitors are doing absolutely nothing in the way of SEO.
Slacking, as we're using the word here, simply means taking an honest look at your time and abilities and determining whether you can put off, or even blow off, a task or a group of similar tasks. Slacking can be the result of a simple judgment call; for example, if a task we assigned in Your ...
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