5.1. The Challenge of SEO Team Building

You're busy, and SEO isn't your only job, so we're pretty sure you won't be thrilled to hear this:

NOTE

Pearl of Wisdom: SEO requires you to be proficient in several different areas.

Your SEO campaign will incorporate a wide variety of tasks: writing and editing, web page design, programming, ad copy creation, research, web analytics, and interpersonal communication for link building. If you're doing this all yourself, bravo! You're just the sort of multitasking do-it-yourselfer who thrives in SEO. If your entire company can't ride to lunch on the same motorcycle, we're putting you in charge of coordinating the SEO team. Either way, once you've read this book, you'll be the in-house SEO expert, so the ...

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