Search Engine Optimization: An Hour a Day, Second Edition

2.5. Small Organization

Small businesses, we salute you as the most vibrant sector of today's Web! You are the equivalent of the corner store—the "mom and pop" sites—personalizing the Web and providing an antidote to the MegaCorp, Inc., mentality and design. Whatever you're selling, you're probably doing it on a careful budget, and you're probably doing everything with minimal staff.

Did you read the section about the large organizations and find yourself feeling a bit envious of all that money and manpower? Don't be. SEO can be the field leveler you need to compete with larger companies, whereas competition in offline advertising venues would be much too expensive for you. And, being smaller, your team, your site—and your SEO campaign—can benefit ...