4.6. SEO Trend Spotting
SEO trends move fast, so it's OK to jump in where you are! Use this primer to get clued in to some of the current jargon and trends in SEO.
Universal or blended search Remember when the search engines used to deliver three lines of text and a link for every listing? If you wanted vertical search results like video, image, shopping, and maps, you had to click on a tab or perform a special search.
Now the major search engines have blended all types of listings together in the standard search results. This may create additional exposure opportunities for your site if it has well-optimized video or image listings. On the flipside, it leaves fewer spots for the standard text listings.
Search engine transparency Don't expect ...
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