3.6. Search Engines Don't Like Tricks
The search engines are aware of the many sneaky ways that site owners try to achieve undeserved ranks (in SEO lingo, these underhanded activities are called spamming). If they discover that your site is spamming, even if you're not doing it on purpose, your site may be penalized: Your rank may be downgraded, or your page—or even your whole site—could be banned. Even if your site is never caught and punished, it's very likely, we dare say inevitable, that your tricky technique will eventually stop working. Here are some practices that have been on the search engines' no-no list for so long that they can safely be labeled as "Eternally Bad for Your Site":
Cloaking When a search engine robot visits your site, ...
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