2.6. Really Small Organization
Take everything we said about small organizations, reduce the head count to one or two people, and pile on several additional demands for your time. Sound like you? We've had the pleasure of working with a lot of really small businesses, and we know how ludicrously tight the shoestrings get. But we also know how satisfying it can be to see a homegrown marketing effort turn into a big upswing in business.
Advantage: Slow Periods Everybody has slow times, but for really small businesses, when you're between projects or in the slow season, things can seem to grind to a complete halt. SEO gives you a way to fill the downtime, while giving structure to the things you should be doing anyway: snooping on your competitors, ...
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