9.5. Moving On: Forging Your Own SEO Path

Congratulations! Since you've opened this book, you've absorbed a tremendous amount of SEO knowledge, been promoted to SEO team leader, and become even more valuable to your organization. The "scripted" portion of Your SEO Plan is over, with the exception of some helpful ideas for extra credit and slacking in the next chapter.

You may have noticed that the further Your SEO Plan progressed, the less we held your hand and the more you had to create your own directions. That's because, as SEO expert Jill Whalen said, there really is no cookie-cutter solution. You have to go where your organization needs to go, where your competition forces you to go, and where your market allows you to go. As you move forward ...

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