5.3. IT, Webmasters, and Programmers
Whether it's an IT department of 60 or a single programmer hiding out in the server room, your SEO campaign is going to need a lot of help from your company's technical experts. Not only will they be the final implementers of edits to your website, but they hold the keys to many important technical features of the site that can spell SEO success or failure.
What if you're a smaller organization and you are the one handling your own technical needs? Count yourself lucky in many ways—you won't have the workload and communication conflicts that often arise between SEO and IT. But once you start doing SEO in earnest, be ready to plug into the tech mind-set a little more often than usual.
At a minimum, you will ...
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