4.1. In Pursuit of Right Now
We admit it: We were shaking in our stiletto heels just thinking about writing this chapter. The Right Now of search engines? Committed in ink, on old-fashioned paper? Give us a break. Everybody knows the Right Now of SEO changes every five minutes and you'd do much better finding this stuff on the Web.
Just kidding. We wear sensible shoes. Oh, and there are lots of reasons for you to hang onto every word of this chapter.
First off, researching SEO on the Web is a difficult way to learn new concepts and get the basics. If you set out to discover the Right Now of SEO for yourself, you're likely to run into a mishmash of organic and paid strategies spanning beginner and technically advanced concepts. You'll find conflicting ...
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