5.4. Graphic Designers
Graphic designers are those creative souls responsible for the look and feel of your website. In a larger organization, style developers create the style guides that all of the other web page creators have to follow. In a smaller company, you may be dealing with just a few designers or even an individual who is a combination of graphic designer and web developer. The graphics portion of the SEO team is responsible for setting up search engine-friendly standards in the style guide, if there is one; soliciting input from the SEO team leader during site updates; and, because SEO has a way of dropping off the radar after a while, making sure that the standards are mandatory and ongoing.
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