4.2. Google Basics
Simply stated, Google is the standout leader in search today. It has the most traffic and the most new trends, and it's the only search engine with its own entry in the dictionary. Once a search-only entity, Google now offers e-mail, maps, feed readers, calendar, web analytics, and webmaster tools, not to mention a diverse menu of specialty search options, including news, video, image, blog, and local. See Table 4.1 for handy Google facts for SEOs.
Google has been an all-out trendsetter in the evolution of the search space. Link popularity? Google made it hugely important. Integration of specialty search results within standard results? Thank Google. A website's age being a factor in its ranking? Blame Google. We'll go into ...
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