Foreword
I don't have the time. I am overcommitted the next few months. I'm not even sure of the benefits. These were all my excuses for not writing this foreword.
When Jennifer and Gradiva called me for my answer, I was prepared with my apology. Their friendly and easygoing way could have easily swayed me, but it didn't. Nor did their clarity of purpose and deep-down desire to help businesses do more to be found in the search engines. Nor was it their enthusiasm that placed these words here in front of you.
It was the "one thing."
When my brother Jeffrey and I sat down to finish Waiting for Your Cat to Bark with Lisa Davis, we realized the one thing, as in Jack Palance's insight from the movie City Slickers: That clarity on your "one thing" ...
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