2.3. Business-to-Consumer (B2C)
B2C is such a huge category that we hesitate to lump you all together. B2C ranges from big flower vendors making a killing on Mother's Day to one-person operations selling homemade soaps. You may have a local, national, or international customer base, and you may have anything from a phone number or a Yahoo! store to a complex, media-rich e-commerce experience. However, there are some key elements that you have in common when you perform SEO.
Challenge: Less-Web-Savvy Audience The people who are searching for your product or service may not be as knowledgeable about the Web as you are, and certainly not as knowledgeable as you hope they are. So, even though the Web is chock-full of niche shopping sites that are ...
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