2.2. Business-to-Business (B2B)
B2B sites run the gamut from the little guys selling restaurant-grade deli slicers to the huge corporation selling enterprise-level software and services. B2Bs of all stripes should be taking a serious look at SEO: A 2007 Enquiro survey revealed that over 70 percent of B2B prospects start their online research at a search engine (either general or B2B vertical). Here are some of the advantages and challenges of SEO for the B2B business: Advantage: Niche Target Audience Because your business depends on it, you probably already know your customer well. Your customer fits into a particular niche: restaurant owner, plant manager, candlestick maker, and so on. While your customers may not all hang out at the same bar ...
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