2.8. Blogger
In recent years, weblogs have grown from a band of sharp-tongued outlaws to the darlings of online marketing. From Stonyfield Farm Yogurt to the Republican National Committee, it seems that everyone has a blog, or two, these days. Whether you are an individual out to bring in an income through running ads on your site or a large business with a blog on the site as a way to create relationships with potential clients, you are today's Big Thing on the Internet. Naturally, the major search engines should be catering to your every need. But you make it plenty hard for them! Your site lives and dies by content that changes every day, so it's difficult for search engines—which are also trying to index the entire rest of the Web, too—to ...
Get Search Engine Optimization: An Hour a Day, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
