Acknowledgments
The authors wish to gratefully acknowledge our editors at Wiley: Willem Knibbe, a big-hearted and open-minded fellow who always listens to our ideas—and forgives us for them; Heather O'Connor, a wellspring of cheerful redirection and helpful insight; our technical editor, Micah Baldwin; our talented copy editor, Elizabeth Welch; our production editor and schedule-keeper, Dassi Zeidel; our compositors at Happenstance Type-O-Rama; and the other hardworking members of the production team.
We are grateful that some of the best and brightest in the field of search marketing were also the kindest. Thanks to Danny Sullivan, Jill Whalen, Kevin Lee, P.J. Fusco, Eric Ward, Andy Beal, Matt McGee, and Aaron Wall for offering their time and ...
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