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Search Engine Optimization: Your visual blueprint™ for effective Internet marketing by Kristopher B. Jones

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Chapter 10. Social Media Optimization

An Introduction to Social Media Optimization

Social media optimization, or SMO, is a form of marketing that focuses on generating traffic and buzz by participation in various social media Web sites, including Facebook, Digg, and YouTube. Social networks allow you to build large lists of contacts and supporters that can help to spread the word about your business and Web site. Social news services provide a platform for others to vote on your content and share your story with others. Finally, video sharing Web sites allow you to upload, view, and share video clips with millions of potential visitors.

This chapter outlines how you can use social media Web sites to generate traffic and buzz, and to build links ...

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