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Search Engine Optimization: Your visual blueprint™ for effective Internet marketing by Kristopher B. Jones

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Chapter 9. Using Google Analytics

An Introduction to Google Analytics

Google Analytics is a free analytics solution that was designed to give you a complete view of every aspect of activity on your Web site. Understanding how to properly analyze and implement the numerous types of data that Google Analytics provides gives you a considerable edge over your competition in the quest for top search-engine rankings. A robust analytics program is an often overlooked, but entirely vital, part of a successful search-engine optimization, or SEO, campaign. After all, without knowing what is currently working for your Web site, you have no idea what areas need to be improved, or what successes can be expanded upon. The use of Google Analytics presents you ...

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