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Search Engine Optimization: Your visual blueprint™ for effective Internet marketing by Kristopher B. Jones

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Chapter 8. Building Links

An Introduction to Building Links

In a fraction of a second, Google's search algorithm computes how many Web sites link to your Web site and the value of each individual link. Google automatically performs this process millions of times every day: Google believes that calculating links and taking into consideration such things as what those links say, along with the quality of the Web sites they come from, is an effective method of determining a Web site's authority. Google ranks sites based on how authoritative they are in their respective markets. Delivering relevant results and determining authority is the foundation of the Google search engine.

In short, if you have a lot of quality Web sites that link to your Web site, ...

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