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Search Engine Optimization: Your visual blueprint™ for effective Internet marketing by Kristopher B. Jones

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Chapter 5. Advanced Web Site Structuring

An Introduction to Advanced Web Site Structuring

Proper Web site design and structure is an integral part of any search-engine optimization campaign. Although the techniques discussed in this chapter are not required for success, having this knowledge in your arsenal allows you to take an advanced, streamlined approach to problems that would otherwise be difficult to solve. Many Webmasters are not even aware that these issues exist let alone know how to deal with them when they arise. Mastering these tactics requires the willingness to dig deeper than the surface and delve into some fairly technical tasks. Ultimately, the world's premier search-engine optimization experts must develop advanced skills and ...

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