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Search Engine Optimization: Your visual blueprint™ for effective Internet marketing by Kristopher B. Jones

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Chapter 4. Basic Web Site Structure

An Introduction to Basic Web Site Structure

Optimizing the basic structure of your Web site greatly increases the likelihood that search engines will successfully locate and index your content. Search-engine ranking algorithms analyze numerous on-site factors when determining where a Web page ranks for particular search terms. Some of these factors include your Web site content, your domain name, whether or not your Web site works on all browsers, your Web site structure, your navigational linking structure, the accessibility of all your pages, and your credibility. There are many things that you can do to optimize for these factors, including choosing reliable Web hosting, choosing an appropriate domain name, ...

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