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Search Engine Optimization: Your visual blueprint™ for effective Internet marketing by Kristopher B. Jones

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Chapter 2. Keyword Generation

An Introduction to Keyword Generation

After selecting a Web site topic, keyword generation is the first and arguably most important step of the search-engine-optimization, or SEO, process. The bulk of your Web site, from the directory and file names to the title tags and page copy, is built around the words and phrases you choose during the keyword generation phase. The process of keyword generation is very important to a successful SEO campaign and should never be rushed or taken lightly. Initially, you want to generate a potential keyword list that is as large as possible, with the keywords organized by search volume. Volume refers to the number of searches performed on a unique keyword over a period of time. A large ...

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