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Search Engine Optimization: Your visual blueprint™ for effective Internet marketing by Kristopher B. Jones

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Chapter 1. Getting Started with Search-Engine Optimization

Choose a Topic

If you are starting from scratch and do not have a previously developed Web site to begin working on, choosing a topic for your Web site is the first step in starting a successful search-engine-optimization plan. The topic you choose can have a dramatic effect on both the quality of the results your search-engine optimization achieves as well as the speed at which you can achieve them.

Increasing your Web site rankings for competitive topics is much more difficult than increasing rankings for less competitive topics. Examples of highly competitive topics include mortgages, debt relief, and prescription medications. Web sites concentrating on these topics can be extremely lucrative ...

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