Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website, Third Edition

Part I: Understand Search Marketing

You are ready to go. You are motivated. You are just itching to dive into search marketing. But where do you start? Understanding, that’s where.

First, in Chapter 1, “How Search Marketing Works,” we examine what search marketing is all about. We look at the different kinds of search marketing and why search marketing is so valuable to your organization—how it can drive visitors to your website. You will be convinced that your company cannot ignore searchers any longer. But before being overcome by irrational exuberance, we also take a cold look at why some companies find search marketing so hard to do—for companies both large and small. And we provide practical advice on how to get started.

Building on that ...