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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website, Third Edition by Bill Hunt, Mike Moran

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Chapter 6. Choose Your Target Market Segments

Get out your crystal ball! That’s one way to guess what searchers are looking for. If your crystal ball is as cloudy as ours, however, you might want to use a few other methods, too. That’s what you will learn in this chapter.

You need to get your pages to be highly ranked in the organic search results to generate traffic to your site. Or you need to invest in paid search techniques for your site’s pages to show up on that search results page. No matter whether you are focusing on organic or paid search or both, you need to know which keywords searchers are using. If you do not know which words searchers are entering, you cannot purchase the right keywords (for paid search), nor can you make sure ...

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