Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

Acknowledgments from Mike

Leading my list of people to thank is Bill Hunt, my co-author. When I first met Bill, I was an expert in search technology, but knew almost nothing about search marketing on the Web. To me, if there was a problem with a search engine returning the wrong results, then we should dive in and tweak the ranking algorithm until it worked. Uh, right. Bill quickly showed me the rules of the search marketing road, and I started to learn search from the outside in—how to change our site to get what we want. In our work together at ibm.com, Bill has helped me through every difficult problem and has made it fun. Working on a book is never easy, but working with Bill made it as easy as possible.

I would like to thank my IBM management, ...