Foreword
Search engine marketing is one of the fastest growing segments of online advertising, with U.S. Bancorp Piper Jaffray's Safa Rashtchy forecasting online search becoming a $7 billion industry worldwide by 2007. Unfortunately, search marketers historically have had to rely heavily on tribal knowledge and trial and error to create successful campaigns. That is all about to change. Bill and Mike have parted the veil of secrecy and written an excellent book that teaches current and future search marketers how to successfully design, implement, and track a search engine marketing campaign.
When I started my first search marketing campaign at Intel, I would have given almost anything for a book like this that explained the process of creating ...
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