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Search-Based Applications by Laura Wilber, Gregory Grefenstette

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CHAPTER 14

Case Study: Urbanizer

 

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Figure 14.1: Urbanizer combines database directory listings, Web and UGC content, sentiment analysis and social networking to create the first ‘mood-based’ local search application

Urbanizer is a new iPhone application from Yellow Pages Group (YPG), Canada’s leading performance media and marketing solutions company. Urbanizer is the directory publishing industry’s first ‘mood-based’ local search application. The Search Based Application is fed by both database and Web content, and combines search, sentiment analysis and social networking to help consumers find the perfect local restaurant according to their mood ...

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