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Search-Based Applications by Laura Wilber, Gregory Grefenstette

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CHAPTER 13

Case Study: GEFCO

13.1  BACKGROUND

GEFCO, with over 10,000 employees present in 100 countries, is one of the top ten logistics groups in Europe1. The company provides multimodal transport and end-to-end supply chain services for industrial clients in the automotive, two-wheel vehicle, electronics, retail, and personal care sectors. They have been very innovative in their information systems, integrating best of breed logistics ERP, and concerned with providing transparency, interactivity and excellence for their workforce and clients.

13.2  A TRACK & TRACE SOLUTION

GEFCO wished to rebuild the Track & Trace solution for their automotive transport service. This service entails transporting automotive vehicles from factories to dealers, ...

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