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Chapter 11. Bridging Web Analytics and User Experience

I hope that this book has, by now, convinced you that site search analytics is indeed a valuable user research technique. Still, there are many people out there in both the user experience and web analytics communities who don’t take advantage of SSA. Even stranger, practitioners from both communities should be analyzing queries together. After all, SSA has something to offer to both: analytics folks generally want to derive insights from whatever huge store of behavioral data they can get their hands ...

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