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Search Analytics for Your Site by Louis Rosenfeld

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Chapter 9. Practical Tips for Improving Site Navigation and Metadata

Just as site search analytics can improve your site’s search system, it can also increase findability in other ways. In this chapter, we’ll show you a few approaches to improve your site’s navigation and metadata based on analyzing your query data.

Improving Contextual Navigation for Specific Content Types

You’ve got ‘em: important page types that occur again and again, deep within your site. Perhaps they are pages that describe the benefits that your products bring. Or they are bios of each of the high-priced consultants you hire out. Or they ...

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