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Designing Search Results Around Specialized Content Types

You can also tune your search results when you know that you have specific types of content that searchers might find especially interesting. In Chapter 3, we used our Michigan State University example to illustrate how you might uncover potential content types that occur again and again in your site. Once you have those types in place, they serve as wonderful “building blocks” for tuning your search results in a powerful way.

In the example shown in Figure 8-14, the searcher is looking for a product that includes the number 1012. Hewlett Packard’s search engine has been taught to guess that such numeric strings are quite likely to be products. And HP has already identified a variety of ...

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