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Search Analytics for Your Site by Louis Rosenfeld

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Helping Searchers Revise Their Queries to Get Better Results

As searchers get past the initial query entry interface and start to encounter search results pages, they become increasingly likely to invest more effort into finding what they need. There are many reasons for this—the scent of desired information may be getting stronger;[21] they don’t luck out into great results the first go-round as they’d hoped; or they learn more about what they’re looking for as they engage with search results. Whatever the case may be, this is a good time to expose them to a higher level of search functionality that is afforded by the common starting point of “the Box.”

It’s likely that your search engine already has many great features to help searchers revise ...

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