Cover by Louis Rosenfeld

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How to Segment Your Audience

There are an almost infinite number of ways you can segment your users. Let’s start with the easy ones first.

Segmenting the Easy Way

Some segmentation approaches are easy to work with because there’s a good chance that your analytics application already supports some or all of them—like Google Analytics, for instance, as shown in Figure 6-2.

Figure 6-2. Google Analytics allows you to segment your queries in at least 25 ways.

Here are just some of those “easy” ways that ...

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