There are an almost infinite number of ways you can segment your users. Let’s start with the easy ones first.
Some segmentation approaches are easy to work with because there’s a good chance that your analytics application already supports some or all of them—like Google Analytics, for instance, as shown in Figure 6-2.
Figure 6-2. Google Analytics allows you to segment your queries in at least 25 ways.
Here are just some of those “easy” ways that ...