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Search Analytics for Your Site by Louis Rosenfeld

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Chapter 5. Session Analysis

In site search analytics, we generally analyze individual search queries. But how about exploring what happens during search sessions—where a searcher executes multiple queries as he tries to address a single information need?

Most search engines and analytics applications don’t tell you much about who—which specific individual, rather than which audience—is the source of a query. There may be technical reasons for this, or a laudable desire ...

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