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Search Analytics for Your Site by Louis Rosenfeld

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Queries That Return Zero Results

The most common type of search-related failure is when queries retrieve zero results. Zero search results reports (also called null results reports) show the short head of queries—the most common ones—that retrieve nothing. In the following example from Google Analytics,[11] five queries led to null results in the last report period, as shown in Figure 4-1.

Figure 4-1. There were five no_results queries, according to this Google Analytics report.

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