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Search Analytics for Your Site by Louis Rosenfeld

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Patterns to Consider

Now go ahead and take a deeper look at and start playing with the MSU queries. Stare at them for a bit, scan up and down a bit, and then stare again. Do you detect anything interesting, or surprising, about the language searchers are using in their queries? Were you surprised that stuinfo is used more frequently than stu info? Or that map was as high (or low) as it was? Did you happen to notice lots of queries that seemed to deal with places on campus and others that seemed to be about courses?

With each new pass at the data, you’ll come up with more questions. Following are some of the types of patterns you might encounter when analyzing your own query data.

To use this spreadsheet for your own analysis, paste your queries ...

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