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Search Analytics for Your Site by Louis Rosenfeld

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Getting Started with Pattern Analysis

Good news: you already have the tools—your brain included—necessary for pattern analysis. I’ll wager that you already own a copy of Microsoft Excel; if not, you could certainly create a spreadsheet in a free tool like Google Documents or OpenOffice. To get started, you’ll need some minimal data: queries (at least from the short head) and how frequently they were searched on your site. You might grab these by exporting them from your analytics application or by using this PERL script www.rosenfeldmedia.com/books/downloads/searchanalytics/loganalyzer.txt to parse them from your server log.

Next, create two columns ...

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