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Search Analytics for Your Site by Louis Rosenfeld

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Your Secret Weapon

Thank your lucky stars: SSA remains safely under the radar. No one owns it, and the people in most organizations who are closest to it—the IT folks who manage the search engine—aren’t likely to worry much about things like user intent. So if you can crack open the data, you (and your organization) will own the keys to a very powerful secret weapon. Read ahead.

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