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Search Analytics for Your Site by Louis Rosenfeld

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Chapter 1. How Site Search Analytics Can Save Your Butt

I could jump right into telling you all about site search analytics—after all, that’s the goal of the book. But a story might be a bit more instructive and interesting way to introduce the topic. So let’s start with a true story of how one large organization faced a grave problem with its search system—and how site search analytics saved the day, as well as some jobs.

The Brake Gets Pulled

John Ferrara should have been satisfied.

After all, his employer, financial services giant The Vanguard Group, had just purchased a powerful ...

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