STEP 9 HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON

Diagram shows section of three concentric circles labelled as extra-ordinary world, reward (seizing the sword) and consequences of the attempt (improvements and setbacks) from innermost to outer. The text reads, ‘Thinque sources a new supplier of brand touch points. Despite months of illustrating the benefits of the new supplier, Georg Sörman decides to stay with its legacy provider, who goes behind Thinque’s back to ultimately put the renaissance temporarily on ice. Georg Sörman delays the implementation of the brand rollout because of poor cash flow, but several milestones are achieved, despite forced renovations and the temporary closure of the shop for three weeks.’

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