STEP 7 HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON

Diagram shows section of three concentric circles labelled as extra-ordinary world, approach the inmost cave and preparing fora big change from innermost to outer. The text reads, ‘The landlord actively halts financing of the strategy, and the landlord at the main haberdasher announces that they will disrupt the haberdasher for up to 6 months with repairs to their inner plaza, which is contemporaneously Birgitta’s shop’s ceiling. Birgitta, Lars-Olof and Anders join FBN to learn the family business force of collaboration, succession and family values. Birgitta and Co. decide on a brand concept that is to be rolled out over 12 months.’

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