Screen to Screen Selling: How to Increase Sales, Productivity, and Customer Experience with the Latest Technology

Book description

Screen to Screen Selling is one of the most powerful tools you will ever use.

It’s on your desktop, your laptop, your tablet, and your smartphone. It puts face-to-face accessibility at your fingertips, delivers high impact at a low cost, and opens up a whole new world of sales possibilities. From remote business meetings to long-distance presentations to live customer feeds, screen-to-screen is where it’s at. And since it works on multiple platforms, it’s wherever you want to go.

That’s the power of Screen to Screen Selling, a game-changing step-by-step guide that shows you how to:

  • INCREASE SALES by reaching out to customers anywhere in the world
  • BOOST PRODUCTIVITY by making every meeting count, getting every worker on board, and keeping every customer engaged
  • IMPROVE PERFORMANCE by using visual aids in your screen-to-screen meetings, presentations, and conversations
  • ENHANCE CUSTOMER EXPERIENCE by delivering the kind of personal, one-on-one service
    they won’t find anywhere else

Filled with money-saving tips, time-saving strategies, and practical tech-smart solutions to all your business needs, screen to screen selling is the perfect go-to guide for making person-to-person connections that really count—and really pay off.

If the success of your business depends upon your ability to communicate, influence, persuade, or present ideas that solve problems, you need to harness the power of screen to screen technology to help you get the job done—faster, more efficiently, and more affordably. This essential user’s guide provides all the information you need to access and implement the best digital and online tools available for conducting remote meetings, sales presentations, training sessions, and much more.

Screen to Screen Selling will show you how to:

  • Boost sales, performance, and customer experience—without being physically present
  • Choose the right technology for the right job and the right budget
  • Prepare the best visuals for every transaction, every client, every time you connect
  • Find the highest-rated apps, software, and online services—at the lowest price possible
  • Visually demonstrate value that only you can provide—in a way that makes you stand out from the competition
  • Conduct meetings, train employees, coach teams, and give presentations that captivate audiences—and seal the deal every time

Jam-packed with field-tested strategies, user-friendly tips, and market-ready solutions, this comprehensive guide will help you reduce your costs, manage your time, expand your customer base, and run your meetings more efficiently—even if you can’t be there in person. You’ll find revealing case studies of successful screen-to-screen sellers, as well as valuable presentation tools, security tips, and other online resources. As a bonus, the book includes a selection of links to screen-to-screen tutorials, webinars, checklists, and presentation slides—so you can access the information across multiple devices in multiple ways.

These simple but powerful techniques can be applied to virtually any industry. Even if your primary responsibility isn’t sales, you can use this innovative technology to make better decisions, stronger connections, and more new contacts than ever before. It’s the picture-perfect way to sell your vision. Coast to coast. Person to person. Screen to screen.

Doug Devitre is the founder of Doug Devitre International, Inc. He was inducted into the National Association of Realtors Business Specialties Hall of Fame, awarded Entrepreneur of the Year from University of Missouri-Columbia, and bestowed the top honor of Certified Speaking Professional Designation by the National Speakers Association.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. CONTENTS
  6. Preface
  7. Introduction: The Screen to Screen Selling Process
  8. PART ONE: Preparation
    1. Chapter 1 “I Can’t Be There”: The New Way to Sell Your Products and Services
    2. Chapter 2 Selling Isn’t Telling: Problems with Most Sales Presentations
    3. Chapter 3 Tech Tune-Up: The Tools You Will Need for Screen to Screen Selling
    4. Chapter 4 Before the Appointment: How to Prepare Screen to Screen Conversations for Conversions
    5. Chapter 5 Provisioning and Positioning: What You Need to Get Ready for the Conversation
  9. PART TWO: Conversation
    1. Chapter 6 It’s Show Time! What to Say When the Customer Connects
    2. Chapter 7 Application Agility: The Skill Sets of Screen to Screen Selling
    3. Chapter 8 Conceptualizing the Sale: How to Paint the Picture Using Visual Conversations
    4. Chapter 9 Before the Finish Line: Do These Things Before You End the Conversation
    5. Chapter 10 Screen to Screen from Mobile: How to Initiate Screen to Screen Meetings from Anywhere
  10. PART THREE: Follow-Up
    1. Chapter 11 Visual Summaries: How Visual Summaries Support the Decision-Making Process
    2. Chapter 12 Managing Risk: What Your Devices Alone Won’t Teach You About Security
    3. Chapter 13 They Said Yes! How to Save Time and Money Filling Out Forms
    4. Chapter 14 Analyzing the Customer Experience: How to Make Customers Happier Because You Made It So Easy
    5. Chapter 15 Screen to Screen Culture: The Transformation from a Verbal to a Visual Environment
    6. Chapter 16 Screen to Screen Presentations: How to Engage Participants Face-to-Face
    7. Chapter 17 Screen to Screen Meetings: How to Influence Decisions During Live Meetings
    8. Chapter 18 Screen to Screen Webinars: How to Improve the Experience During Webinars in Order to Get Results
    9. Chapter 19 Screen to Screen Marketing: How to Create Growth Opportunities from Conversations
    10. Chapter 20 Massive Execution: How to Master Screen to Screen Selling One Click at a Time
  11. Index

Product information

  • Title: Screen to Screen Selling: How to Increase Sales, Productivity, and Customer Experience with the Latest Technology
  • Author(s):
  • Release date: October 2015
  • Publisher(s): McGraw-Hill
  • ISBN: 9780071848183