Have a Strategy Champion to Maintain the Visibility Required to be Successful

Part of providing a supportive organizational environment is having people in place to help to drive manager and employee acceptance of the system. The strategy champion will seek ways to continually advertise successes, to encourage communication, and to keep the scorecard initiative visible to the organization. This individual must be respected by top management and be visible at any important meeting or gathering. Organizations have applied titles such as Strategic Management Officer or Director of Strategic Management to this person. This officer should report to the CEO or another top ranking officer, and should focus on ensuring that strategy remains high on everyone's day‐to‐day agenda.

The following functions have been identified by the Balanced Scorecard Collaborative as functions of the Strategic Management Office:2

Strategy formulation and strategic planning

Alignment (among individuals, organizations, and strategy)

Strategic communications

Balanced Scorecard coordination

Initiative management (cross‐functional oversight)

Governance coordination (integration among functional groups and links to strategy)

Performance review administration (facilitating monthly management meetings)

Change management

At Suzano Petroquímica, this person, who has the title of Performance Manager, was instrumental in keeping the scorecard initiative visible and played a large part in rolling it out to all parts of the organization. ...

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