Contents at a glance
CHAPTER 2 End-to-end experiences, not features
CHAPTER 3 Take an experimental approach
PART II THE FAST FEEDBACK CYCLE
CHAPTER 4 Identifying your target customer
CHAPTER 5 Observing customers: Building empathy
CHAPTER 7 Brainstorming alternatives
CHAPTER 8 Building prototypes and coding
CHAPTER 9 Observing customers: Getting feedback
CHAPTER 10 The importance of iteration
Appendix A SFE capabilities roadmap
Appendix B The Fast Feedback Cycle
Appendix D Selected case studies
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